How to create Surveys with Mailchimp

Set up the survey

1. To create a survey with Mailchimp, Click Audience

2. Click Surveys

3. Click Create Survey

4. Click + to open up the question builder

Add content to the survey

Before adding questions, you can add images, video, or text that gives info or add instructions for your survey

2. Write a question. You can choose which type of responses you want from your audience.

• Radio Buttons: Respondents can choose only a single answer from a list of options
• Checkboxes: The audience can choose multiple answers from a list of options
• Range: Participants can give you a score out of a value

• Open text: Your audience can provide an open-answer response
• Email: If the respondents are not already subscribed, you can ask for their email address
• Contact Information: You can ask for user-specific data like name, address, and age
• Content block: You can add text, video, or image without a question

3. To add an option to a question, click +

4. To remove an option, click –

5. You can click on the question field to configure settings.

Enable Auto-tagging

To enable Auto-tagging, click the toggle and click Manage tagging

Note: the survey must be shared through the Mailchimp email campaign automation or the contacts must be added through the survey for tags to apply

2. Click Add Condition

3. Click on the dropdown arrow to select a condition

4. Select an answer or a value

5. Select or create a tag that should be applied if a participant meets the condition

6. Select Save

7. Once you are done adding questions and setting up auto-tagging, you can click Continue To Design to add style to the survey.

Configure settings

1. In the branding, you can add your logo.

If you have paid plan, you can remove the Mailchimp badge in the branding as well.

2. In Custom messaging, you can add a title, description and customize messages.

3. In the Style, you can change the colors.

4. Review and set up notification settings

5. Click Continue

The next step is to choose how you want to promote the survey.