How to create a marketing automation with Omnisend
Automated emails drive around 30% of all email revenue alone, so why miss out on so much money?
With Omnisend, you can create automations to nurture your leads, turn them into customers, and even win back inactive subscribers.
But creating automation can be a complex process for non-techy users, so we decided to make this tutorial and guide you on how to create a marketing automation with Omnisend.
So let’s get started!
Set up a marketing automation
1. To set up your first automation with Omnisend, click Automation on the top menu.
2. Click on Explore all workflows.
3. You can choose from various E-commerce-specific automation templates that Omnisend offers.
4. If you are not sure where to begin, having a welcome and an abandoned cart workflow is a must. These two automations bring in more than 50% of all automated conversions.
Build and activate your marketing automation
If you did not find any custom workflow to your liking, you can choose to build automation from scratch.
1. To do so, click on Create Custom workflow
2. To add an entry point for the automation, Select a trigger from the menu on the right.
3. Select an entry point you want to use as the starting point.
4. You can apply filters to the trigger
5. If necessary, you can add an Exit trigger that makes a contact exit your workflow immediately.
If you, for example, set an abandoned cart workflow, you can set the exit trigger as started checkout or canceled order.
6. Click Update to add the entry point to the workflow
7. If you want to add messages or flow actions:
- Drag and drop it into the automation.
- Configure additional settings on the right-side menu
8. Once you are done building your automation, click Start workflow
That was it. We hope you found this tutorial helpful and learned how to create your first marketing automation with Omnisend.
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