How to create and send your first newsletter with Activecampaign

Create a campaign

(a) To create a campaign, go to Campaigns

(b) Click on Create your First Campaign

(c) Enter a campaign name

(d) Select a campaign type. Select Standard if you wish to send a one-time email

(e) Click Next

Select a list

(a) Select the list or lists you would like this campaign to send to

(b) You can also add segments to target only specific types of contacts.

• To add a segment, Click on Segment Selected List(s)

• Click on Add a new Segments Group

• Click on the dropdown and select a condition or any information you prefer

• Specify the action and click Done

Design your campaign

(a) Choose a template type, and click Confirm

(b) You can either choose a prebuilt template or start designing from scratch

• To select a template, hover over the template you wish to use and click Select

(c) You will be taken to the email editor, where you can add and design your content.

(d) Add a logo to give the email a personal touch, and after that, write a concise yet descriptive title.

And when you write the body copy, it is important that you make it easy to read and optimize it for mobile users.

For more tips, click here to check out our full guide on how to write a successful newsletter.

(e) Once you finish designing the campaign, we recommend you test the email and revise it if there is any error.

• To test the campaign, click the letter icon on the upper right-hand of the page

• Enter the email address you want the campaign sent to, and click Send

(f) Once you are done previewing and revising the campaign, click Next

Review and send your campaign

You will be taken to Campaign Summary, a quick review before you send your campaign.

(a) Here, you can change the title of the campaign, the from email, the company address, etc.

(b) You can also configure tracking options. To activate any tracking, set the toggle to “On”.

(c) On the bottom of the page, you can send test emails, preview, and see if your campaign passes the spam check.

• If your email does not pass the spam check, the reasons could be overusing capitalization, symbols, or images.

(d) You have two options when sending your campaign

• You can send it immediately by clicking Send Now

• You can also schedule the campaign by selecting a date and a time and setting the toggle to “On,” and clicking Finish