How to create tags and segments in MailerLite
Are you looking for a tutorial on how to create tags and segments with MailerLite? If so, then you’ve come to the right place.
Creating groups and segments help you classify your contacts.
And with a classified contact structure, you can send personalized campaigns, which is proven to increase open rates and drive more revenue.
But classifying your contacts could sound complicated, especially if you are not techy.
So we made this tutorial to guide you on how to create tags and segments with MailierLite.
Let’s get started!
How to create tags/groups in MailerLite
Groups are labels you create to help organize your contacts.
You can classify your contacts into groups based on various types of data.
For example, the source of your contacts, demography, etc.
This will help you structure your contacts the way you want, and it also allows you to make edits to only a certain group of your contacts.
Create a group
1. To label your contacts, go to Subscribers
2. Click groups
3. Click Create group
4. Enter a name for the group
5. Click Create
How to create segments
You can create Segments based on a predefined set of conditions.
Whenever a customer meets the specified condition(s), they will be automatically grouped into a segment.
You can set conditions based on information such as subscription date, geographical location, or email engagement patterns.
How to set up a segment
1. Open Subscribers from the left sidebar
2. Go to Segments
3. Click Create Segment
4. Enter a Segment Name
5. click Create
Add conditions to the segment
1. Select the type of data to filter your contacts with
2. Select an action
3. Specify the condition
4. Click Save changes
Target the segmented group with personalized campaigns
Example of a segment based on inactivity
If a set of your contacts have not opened or clicked any email in the last 15 days, they will be segmented.
You can set up automations to target the segmented group with personalized email campaigns to win them back.
That was it, we hope you found this tutorial helpful and learned how to create tags and segments in Mailerlite.
