How to set up a marketing automation with Mailchimp
Are you looking to set up a marketing automation with Mailchimp? if so, then this tutorial is for you!
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MailChimp has a lot of pre-built automations that cover a customer’s entire life cycle.
Whether you want to grow your audience or nurture your already existing leads, Mailchimp has it all.
The automations cover a lot of topics with various integrations.
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Set up an automation
(a)
1. To set up an automation, Click Automations
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2. Click Choose pre-built journey
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3. Filter the journeys by Topics and Integrations to only see the journeys that make sense to your business and goals.
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(b)
1. Click on the Automation that you want to use
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2. click Use this journey
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(c)
If you don’t find any prebuilt automation that suits your needs, you can build one from scratch.
1. To do so, click Build from scratch
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Build/edit an automation
(a)
1. Firstly, you must choose a Starting point, an action that your audience takes that triggers the automation
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(b)
You can add a filter to get more specific about who can enter the automation.
- To do so, click Filters
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Select Contacts from a custom Segment and configure the condition and segments.
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(c)
1. To add any rule or action that follows the starting point, click Add a journey point
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2. Select a rule or an action
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3. You can edit or delete the event by clicking the three dots next to the event
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(d)
1. Once you are done building up the automation, click Continue
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2. Click Turn On
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Your Automation is successfully activated now!
That was it, we hope you found this tutorial helpful and learned how to set up a marketing automation with MailChimp.