How to set up a marketing automation with Mailchimp
Are you looking to set up a marketing automation with Mailchimp? if so, then this tutorial is for you!
MailChimp has a lot of pre-built automations that cover a customer’s entire life cycle.
Whether you want to grow your audience or nurture your already existing leads, Mailchimp has it all.
The automations cover a lot of topics with various integrations.
Set up an automation
(a)
1. To set up an automation, Click Automations
2. Click Choose pre-built journey
3. Filter the journeys by Topics and Integrations to only see the journeys that make sense to your business and goals.
(b)
1. Click on the Automation that you want to use
2. click Use this journey
(c)
If you don’t find any prebuilt automation that suits your needs, you can build one from scratch.
1. To do so, click Build from scratch
Build/edit an automation
(a)
1. Firstly, you must choose a Starting point, an action that your audience takes that triggers the automation
(b)
You can add a filter to get more specific about who can enter the automation.
- To do so, click Filters
Select Contacts from a custom Segment and configure the condition and segments.
(c)
1. To add any rule or action that follows the starting point, click Add a journey point
2. Select a rule or an action
3. You can edit or delete the event by clicking the three dots next to the event
(d)
1. Once you are done building up the automation, click Continue
2. Click Turn On
Your Automation is successfully activated now!
That was it, we hope you found this tutorial helpful and learned how to set up a marketing automation with MailChimp.
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