How to view analytics in Klaviyo
If you want to view your analytics in Klaviyo, then this tutorial is for you!
Monitoring your results is essential for a successful marketing campaign.
They give you insights into what your mistakes and successes.
With the insights you get, you can make data-driven changes to improve the performance of your campaigns.
Klaviyo offers detailed analytics about your online store, and the platform even lets you compare your E-Commerce to other stores, just so you get an idea about your performance.
Let’s see how you can view your analytics in Klaviyo.
How to view analytics in Klaviyo
(a) To get an overview of your performance, click on Analytics and go to Dashboards.
- Click Overview dashboard
There, you can visualize a set of metrics with different cards.
The default dashboard and cards are based on the most popular questions.
However, you can add and customize your own dashboard and cards based on your most pressing questions.
(b) In the Metrics tab, you can see a list of metrics based on the features you use and the integrations you have.
(c) To see reporting of any specific metric, click on the metric
- You have five tools to help you understand the performance of the metric
(d) Benchmarks allow you to compare your store to a group of around 100 Similar stores in the same industry as you.
- You can see your performance against the peer group on the Benchmarks overview page.
(e) With Custom reports, you can dive deeper into metrics, campaigns, flow, or product performance.
That was it, we hope you find this tutorial helpful and learned how to view your analytics in Klabviyo.
