How to create and send an email campaign with Mailchimp

(a)

1. To create an email campaign, click Campaigns

2. Click Create a campaign

3. Click Design Email

(b)

1. Choose a starting point for your email

You can start from scratch or use a template that is a base for your email. You just have to change the images and content.

2. Preview the template that makes the most sense to your campaign, and if you like the template, click Apply

(a)

1. To add content, click on Add

2. To add a block, drag and drop the block to a section of your email

• If you have connected your store, you can directly add a product into the campaign
• If you have created a survey, You can include a link to the survey in the campaign

3. You can also add columns and sections to your campaign

(b)

In the Styles, you can change the background color, link color, typography, and button settings.

(c)

In Optimize, Mailchimp checks if there are any broken links or broken merge tags (personalization tags).

(d)

Once you are done adding content, preview the campaign, and if everything looks alright, click Save and close.

(a)

1. Click Edit Recipients to choose the recipients for the campaign

2. Select a list of your audience

3. If you want to send the campaign to a specific group, select a tag or a segment.

4. Add Merge tags to personalize your campaign

5. Click Save

(b)

1. Click Add From

2. Add from Name and from email

3. Click Save

(c)

1. Add Subject line and preview text

These lines can often determine if an email is opened or sent directly to the trash.

(a)

1. click Send to send your email immediately

(b)

You can also schedule your campaign

1. To schedule your campaign, click Schedule

2. Set up delivery date and time

(c)

1. You can select a time based on your own time zone

2. You can also select Send Time Optimization, where Mailchimp analyzes the best send time for each contact. The best time feature optimizes your emails for the highest open rate.