How to use analytics in MailChimp
Are you looking for a tutorial on how to use analytics in Mailchimp? If so, then you’ve come to the right place!
Once you have sent your first campaign, created a sign-up form, and set up automations, it’s time to see how they perform so you can make smart, data-driven changes.
With Mailchimp, you can get detailed insights about the performance of your campaigns, signup forms, etc.
Let’s get started and see how you use analytics in Mailchimp.
How to monitor your results
(a)
1. To get insights about your performance and results, click Analytics
2. Go to Email
3. Choose a Date range
(b)
In the email dashboard, you will see a card with a set of metrics.
The default data on the card is based on the most popular questions. However, you can add and customize the data based on your most pressing questions.
1. to do so, click edit
2. Choose the data that matters to you the most
3. click Save
Make data-driven changes
(a) If the open rate is lower than 21%. Consider adjusting your subject line and choosing something personal and descriptive to keep your contacts engaged.
(b) If the click rate is low, consider changing the design and adding clear and visible call-to-action buttons.
(c) A high unsubscription rate indicates low-quality and irrelevant content or a poor email list.
(d) If your popup sign-up rate is dropping, you can adjust the timing, change the design or try shaking things up with a new exciting offer.
That was all, we hope this tutorial was helpful and that you learned how to use analytics in Mailchimp.
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